Stuart Roach
About
As Director of TV, Broadcast and Marketing, Stuart focuses on key partnerships across ICF's broadcast operations, including live TV production and rights-holder agreements, as well as commercial teams and sponsorship partners.
He leads on developing ongoing Rights Holder Broadcaster partnerships, having previously held several senior leadership roles in the sports broadcast world.
Stuart began his career as a sports journalist for local and national newspapers in the UK before spending 11 years at BBC Sport as a senior broadcast journalist. He then held senior content leadership roles focused on the launch of BT Sport in London and The Olympic Channel in Madrid, where he became Director of Digital Content.
Returning to the UK as Head of Digital Content for Formula One and then VP of Content Operations for Discovery, Stuart was part of the launch team behind F1TV and GOLFTV, the latter in conjunction with the PGA Tour in the US.
Stuart also worked on digital fan engagement projects for Discovery/Eurosport and for Olympic Broadcasting Services for the Tokyo and Beijing Olympics before joining ICF in December 2022.
He also works as a ghost writer for various individuals and is the author of two award-winning football books.
Career in Sports Administration
2022-present – Director of TV, Broadcast and Marketing, ICF. Lausanne/Budapest
2021-2022 – Consultant, Various. Tokyo and Beijing Olympics
2018-2021 – VP Content Operations, GolfTV, Discovery. London
2017-2018 – Head of Digital Content, F1. London
2015-2017 – Director of Digital Content, Olympic Channel. Madrid
2013-2015 – Senior Digital Producer, BT Sport. London
